All About Business >> Visit our Knowledge Centre for the latest books: Click Here || All About Business >> Article: The Anti-Piracy Business Model by M S Ahluwalia


1964 1984 1992 1997 1999 2002 2003 2006 2008 2009 2010 2012 2013 2016 Accounting Adam Grant Advertising Altruism Amortisation Schedule Applied Psychology Art Articles Balance Sheet Analysis Banking Banking Exams Barbara Minto Basel Blogging Book review Book Reviews Books Business Business Communication CAIIB Calculators Cards Communication Company Profile Corporate Advisory Services Corporate Banking Creativity Cricket Data David D. Busch David Rock Descriptive measures Digital Art Duff McDonald eBooks Eclectic Readings Economics English Eric Berne Ethan M. Rasiel Examinations Excel Festival Related Finance For Dummies series Forex Fourth Estate Free Free Preview Freebies Friends General Awareness Google Books Grammar Green Happiness Harper Business Harper Perennial Hobby Human Resource Management Human Resources Ideas Inc. Independence Day India Indian Premier League Influence Information Technology Infrastructure Finance International Business Introduction Investment Banking JAIIB Jobs Knowledge Center Language Life Liquidity Management Loans Logic Lynne Truss MaJik Management Management Consulting Marketing Marks Mathematics MBA McGraw Hill Professional McKinsey Merchant Banking Mergers and Acquisitions Mihaly Csikszentmihalyi Minto International Inc. Miscellaneous MS Office New Year News Non-Fiction Organisational Behaviour Orion Publishing Group Paul N. Friga Penguin Philosophy Photography Positive Psychology PresBooks Presentations Pro-social behavior Probability Problem Solving Project Finance Psychology RBI Grade B Phase II Descriptive RBI Guidelines Reading Recession Regulations Reviews Risk Management Robert B. Cialdini Sales Scores SEBI Guidelines Self Help Books Self-Development Self-help Simon & Schuster Paperbacks Sirf Business Social Issues Softwares and Utilities Sports Statistical measures Statistics Super Notes Super-Notes Tata McGraw Hill Team work Technology Text Art The All About Series The Random House Group Thinking Tips Tools and techniques Treasury Management Tricks Wallpapers Wiley Publishing

Monday, January 2, 2017

Influence: The Psychology of Persuasion by Robert B. Cialdini >> Book review and free preview

Influence: The Psychology of Persuasion


Non-Fiction, Psychology, Marketing, Business

Robert B. Cialdini

Harper Business

The Book
What happens when an an experimental social psychologist goes undercover? The book is based on a study by Robert Cialdini about compliance. The study involved participant observation, interviews with 'compliance practitioners', and their 'natural enemies' - the consumer agencies. It covers 'the factors that cause one person to say yes to another person and the techniques that most effectively use these factors to bring about such compliance'. He calls them the 'weapons of influence'. The book covers the six major weapons of influence in significant detail - and is replete with examples and real-life cases.

Well, the answer to the question asked earlier is - you get 'among the most important books written for marketers' as the Journal of Marketing Research put it. The book is a must read for anyone in any position of influence - whether it is a marketeer, a business leader or even a mother at home trying to influence the little one.
Warning: This book will forever change the way you look at offers, advertisements, product pricing, donation requests etc. Be prepared!

Free download Link/Preview

Like us on Facebook for more amazing stuff.

Please visit Eclectic Readings for more book reviews!

Search This Blog

Total Pageviews